"Willemijn’s approach is refreshing. She is capable to translate wishes in creative ideas and possibilities. Her enthusiasm is catching and gets people moving."
Linda Hoskam, ICT in education policy advisor, Politieacademie
I am educated as a Strategic Product Designer. The creative part of a design process has always had my greatest interest: How do people get ideas? How do people solve problems?
Over the past decade I have been facilitating creative processes and training people in creative thinking. A year ago I started a massive project of restructuring the science on creativity to make it more applicable for practice. I am creating criteria and methods to ‘get creative and solve problems’. The criteria and methods I develop are directly applied in practice.
The little Ms. Universe in me wants Worldpeace and wants to Save the Planet. I made it my mission to create great problem solvers, get people to fulfill their creative potential, so they are equipped to tackle the challenges we face today.