The world is facing many challenges and none of those challenges is solved easily and in isolation. I believe cooperation and an entrepreneurial spirit are key in solving our challenges. I was trained in Utrecht as an innovation scientist and after graduation I started several companies, all focused on making the connection between science and society. The danger when working with new technologies and ideas, is to assume that the rest of the world sees your invention or idea the same way as you do. My aim always is to distinguish between our assumptions and what we have validated with stakeholders in the real world. That way, we can focus on what really helps the world!